For Product Managers and Product Owners, products are essential for their work to happen. They develop strategies and roadmaps to create a minimum viable product, determine the team's day-to-day activities for product development, manage the project and implement it in the market when it is finished.

But, after all, what is a product? This question seems obvious, but it makes all the difference in companies that want to launch a successful product on the market. In this article you will understand what a product is, what the difference is between design and product, how the user experience works and more.

What is a product

A product cannot be defined only by what can be sold or sold. In the case of digital products, this definition may not be comprehensive. A product can be a system, application or website, but it can also be something sold within an application or website. So how do you define what a product is?

A product is something that offers value to its consuming public and to the company that supplies it.

A product offers value to end users when it solves their problem, whether through a service or benefit. For companies and organizations, a product increases the productivity of a team, reduces costs, generates profit and helps to achieve some business objective.

Solving a real problem for users, whether it's a benefit to people or an innovative solution, is fundamental to having a successful product.

Design and product

The difference between a project and a product is that a project is the product under development, or a version of the product. When the project is completed, the product moves on to the next stages of the product life cycle.

Projects are successful when the new version is deployed on time and on budget. On the other hand, a successful product is one that fulfills the objectives set by the business - whether to generate revenue, offer a benefit or provide a service. Within that, the job of a product manager is different from that of a project manager, as each focuses on their respective objective.

How a digital product is made

As stated before, a digital product can have several formats: mobile application, system, platform, website, etc. Thus, a digital product is made through the work of designers, developers, project managers, testers and SCRUM masters.

The team brings the digital product to life through the development of interfaces, features and software, using specific methodologies and languages ​​for each type of product (be it an app, system or any other).

User experience and the product

The user experience is then when people interact with the final product. When a product offers pleasant and intuitive navigation, the user experience is good. Likewise, when a product has bugs, slow loading and confusing features, the user experience leaves him dissatisfied or even stressed.

A product must be developed with a focus on the user experience, to provide a pleasant interaction for consumers and to achieve the business objectives - that of solving people's problems.

Our product manager, Eduardo Seminari, is on hand to talk about the digital product that your company wants to create. Shall we set up a meeting? Contact us: https://peexell.com.br/index_en.php